Opportunity Information: Apply for PDS SAMOA 2023 01
The U.S. Embassy in Apia, Samoa, through the Public Diplomacy Section (PDS) of the U.S. Department of State, is offering funding through its Public Diplomacy Grants Program under an Annual Program Statement. This opportunity is designed to support projects that advance U.S. public diplomacy objectives in Samoa and, where appropriate, the wider Pacific region as long as Samoa is clearly included. The announcement emphasizes that awards depend on the availability of funds and that applicants should follow the stated submission procedures closely, beginning with a Statement of Interest (SOI) rather than jumping straight to a full proposal.
The core purpose of the grants is to fund programs that address at least one of three priority outcomes. First, projects may strengthen U.S.-Samoa cooperation and coordination on major shared global challenges, with examples that include combatting climate change, supporting Indo-Pacific security, and promoting diversity and inclusion. Second, projects may highlight and expand the mutual benefits of technology and innovation, suggesting support for initiatives that build capacity, foster collaboration, or improve public understanding of tech-driven opportunities that matter to both countries. Third, projects may build stronger people-to-people ties between the United States and Samoa, including exchanges, joint programming, or collaborative networks that connect communities and institutions.
A non-negotiable program requirement is that every funded project must include a clear element that increases understanding of the United States. This can be done by incorporating U.S. policy perspectives, showcasing U.S. people and culture, highlighting American expertise or experience, or creating opportunities for audiences to engage directly with U.S. ideas and approaches. In practice, this means applicants need to make the U.S. connection explicit in both the design and the outcomes of the program, not just mention it in passing.
Administratively, this is a discretionary funding opportunity (Funding Opportunity Number: PDS SAMOA 2023 01) issued by the Department of State, U.S. Mission to New Zealand, with activities categorized broadly as "Other" per the notice. Awards may be made as either grants or cooperative agreements, which typically indicates that some projects may involve closer coordination with the Embassy depending on the nature of the program. The opportunity lists a maximum award amount (ceiling) of $25,000, with an anticipated total of about five awards. The posting dates show a creation date of November 1, 2022, and an original closing date of August 1, 2023, which is important for planning because applicants may need to confirm whether the Embassy is still accepting submissions under the Annual Program Statement framework or has rolled to an updated cycle.
Eligibility is broad and includes public and private institutions of higher education, nonprofit organizations (both with and without 501(c)(3) status), individuals, and certain U.S.-specific categories such as Native American tribal governments and tribal organizations, as well as public housing authorities/Indian housing authorities. The listing is associated with CFDA number 19.040, which corresponds to public diplomacy and cultural program funding administered by the Department of State.
Overall, the grant opportunity is best suited for relatively small, high-impact public diplomacy projects that can be delivered with a budget up to $25,000 and that directly support U.S.-Samoa engagement. Strong applications will tie project activities to one or more of the stated priority areas, clearly define the target audiences in Samoa (and possibly the region), and show how the program will measurably improve understanding of the United States while building durable partnerships, skills, or networks that can last beyond the funding period.Apply for PDS SAMOA 2023 01
- The Department of State, U.S. Mission to New Zealand in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "U.S. Embassy Apia, Samoa -- PDS Annual Program Statement" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Nov 01, 2022.
- Applicants must submit their applications by Aug 01, 2023. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $25,000.00 in funding.
- The number of recipients for this funding is limited to 5 candidate(s).
- Eligible applicants include: Public and State controlled institutions of higher education, Native American tribal governments (Federally recognized), Public housing authorities/Indian housing authorities, Native American tribal organizations (other than Federally recognized tribal governments), Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education, Individuals.
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Frequently Asked Questions (FAQs)
What is this grant opportunity?
This is a funding opportunity from the U.S. Embassy in Apia, Samoa, offered through the Public Diplomacy Section (PDS) of the U.S. Department of State under the Public Diplomacy Grants Program (Annual Program Statement).
What is the Funding Opportunity Number?
The Funding Opportunity Number listed is PDS SAMOA 2023 01.
Who is issuing this opportunity?
The opportunity is issued by the Department of State, U.S. Mission to New Zealand, with the U.S. Embassy in Apia administering the program through its Public Diplomacy Section.
What kinds of projects is the program meant to support?
The program supports projects that advance U.S. public diplomacy objectives in Samoa and, where appropriate, the wider Pacific region (as long as Samoa is clearly included).
Do projects have to take place in Samoa?
Projects are designed to advance objectives in Samoa. Regional activities may be appropriate, but Samoa must be clearly included.
What are the priority outcomes for funding?
Projects should address at least one of these priority outcomes:
- Strengthen U.S.-Samoa cooperation and coordination on major shared global challenges (examples mentioned include combatting climate change, supporting Indo-Pacific security, and promoting diversity and inclusion).
- Highlight and expand the mutual benefits of technology and innovation (such as capacity building, collaboration, or improving public understanding of tech-driven opportunities relevant to both countries).
- Build stronger people-to-people ties between the United States and Samoa (including exchanges, joint programming, or collaborative networks linking communities and institutions).
Is there a required U.S. element in every project?
Yes. A non-negotiable requirement is that every funded project must include a clear element that increases understanding of the United States.
What does "increase understanding of the United States" mean in practice?
The announcement indicates this can be done by incorporating U.S. policy perspectives, showcasing U.S. people and culture, highlighting American expertise or experience, or creating opportunities for audiences to engage directly with U.S. ideas and approaches. The U.S. connection should be explicit in the project design and outcomes, not just briefly mentioned.
How do applicants start the application process?
Applicants are expected to begin with a Statement of Interest (SOI) rather than submitting a full proposal first, and to follow the stated submission procedures closely.
What type of funding instrument will be used?
Awards may be made as either grants or cooperative agreements.
What is the difference between a grant and a cooperative agreement in this context?
The listing notes that cooperative agreements typically indicate closer coordination with the Embassy depending on the nature of the program, while both mechanisms support project implementation.
What is the maximum award amount?
The maximum award amount (ceiling) is $25,000.
How many awards are expected?
The opportunity anticipates about five awards in total, subject to available funds.
Are awards guaranteed if an application is strong?
No. The announcement emphasizes that awards depend on the availability of funds.
When was this opportunity posted and when was it originally due?
The posting information shows a creation date of November 1, 2022, and an original closing date of August 1, 2023.
Should applicants confirm whether submissions are still being accepted?
Yes. Because the original closing date is in the past, applicants should confirm whether the Embassy is still accepting submissions under the Annual Program Statement framework or whether there is an updated cycle.
Who is eligible to apply?
Eligibility is broad and includes:
- Public and private institutions of higher education
- Nonprofit organizations (with or without 501(c)(3) status)
- Individuals
- Native American tribal governments and tribal organizations
- Public housing authorities/Indian housing authorities
What is the CFDA number associated with this program?
The listing is associated with CFDA 19.040, which corresponds to public diplomacy and cultural programs administered by the Department of State.
What size or scope of project is this best suited for?
Based on the stated $25,000 ceiling and public diplomacy focus, the opportunity is best suited for relatively small, high-impact projects that directly support U.S.-Samoa engagement.
What should a strong project proposal (or SOI) clearly demonstrate?
The announcement suggests competitive submissions will:
- Connect activities to one or more of the stated priority outcomes
- Define target audiences in Samoa (and potentially the region if Samoa is clearly included)
- Show how the program will measurably improve understanding of the United States
- Build durable partnerships, skills, or networks that can last beyond the funding period
What is the general category of activities under this notice?
The activities are categorized broadly as "Other" in the notice.
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