Opportunity Information: Apply for PDS SAMOA 2023 01

The U.S. Embassy in Apia, Samoa, through the Public Diplomacy Section (PDS) of the U.S. Department of State, is offering funding through its Public Diplomacy Grants Program under an Annual Program Statement. This opportunity is designed to support projects that advance U.S. public diplomacy objectives in Samoa and, where appropriate, the wider Pacific region as long as Samoa is clearly included. The announcement emphasizes that awards depend on the availability of funds and that applicants should follow the stated submission procedures closely, beginning with a Statement of Interest (SOI) rather than jumping straight to a full proposal.

The core purpose of the grants is to fund programs that address at least one of three priority outcomes. First, projects may strengthen U.S.-Samoa cooperation and coordination on major shared global challenges, with examples that include combatting climate change, supporting Indo-Pacific security, and promoting diversity and inclusion. Second, projects may highlight and expand the mutual benefits of technology and innovation, suggesting support for initiatives that build capacity, foster collaboration, or improve public understanding of tech-driven opportunities that matter to both countries. Third, projects may build stronger people-to-people ties between the United States and Samoa, including exchanges, joint programming, or collaborative networks that connect communities and institutions.

A non-negotiable program requirement is that every funded project must include a clear element that increases understanding of the United States. This can be done by incorporating U.S. policy perspectives, showcasing U.S. people and culture, highlighting American expertise or experience, or creating opportunities for audiences to engage directly with U.S. ideas and approaches. In practice, this means applicants need to make the U.S. connection explicit in both the design and the outcomes of the program, not just mention it in passing.

Administratively, this is a discretionary funding opportunity (Funding Opportunity Number: PDS SAMOA 2023 01) issued by the Department of State, U.S. Mission to New Zealand, with activities categorized broadly as "Other" per the notice. Awards may be made as either grants or cooperative agreements, which typically indicates that some projects may involve closer coordination with the Embassy depending on the nature of the program. The opportunity lists a maximum award amount (ceiling) of $25,000, with an anticipated total of about five awards. The posting dates show a creation date of November 1, 2022, and an original closing date of August 1, 2023, which is important for planning because applicants may need to confirm whether the Embassy is still accepting submissions under the Annual Program Statement framework or has rolled to an updated cycle.

Eligibility is broad and includes public and private institutions of higher education, nonprofit organizations (both with and without 501(c)(3) status), individuals, and certain U.S.-specific categories such as Native American tribal governments and tribal organizations, as well as public housing authorities/Indian housing authorities. The listing is associated with CFDA number 19.040, which corresponds to public diplomacy and cultural program funding administered by the Department of State.

Overall, the grant opportunity is best suited for relatively small, high-impact public diplomacy projects that can be delivered with a budget up to $25,000 and that directly support U.S.-Samoa engagement. Strong applications will tie project activities to one or more of the stated priority areas, clearly define the target audiences in Samoa (and possibly the region), and show how the program will measurably improve understanding of the United States while building durable partnerships, skills, or networks that can last beyond the funding period.

  • The Department of State, U.S. Mission to New Zealand in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "U.S. Embassy Apia, Samoa -- PDS Annual Program Statement" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
  • This funding opportunity was created on Nov 01, 2022.
  • Applicants must submit their applications by Aug 01, 2023. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $25,000.00 in funding.
  • The number of recipients for this funding is limited to 5 candidate(s).
  • Eligible applicants include: Public and State controlled institutions of higher education, Native American tribal governments (Federally recognized), Public housing authorities/Indian housing authorities, Native American tribal organizations (other than Federally recognized tribal governments), Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education, Individuals.
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