Opportunity Information: Apply for RFI 442 17 000004
The Social Behavior Change grant opportunity (Funding Opportunity Number RFI 442 17 000004) is a USAID/Cambodia award designed to support USAID/OPHE's broader health and social service goals in Cambodia, as laid out in its new Project Appraisal Document (PAD). The central idea behind the opportunity is to help ensure that Cambodian people not only have access to quality health and social services, but also actively seek and receive those services while experiencing less financial hardship over time. In practice, this means the activity is meant to strengthen the "demand side" of the health system by improving the knowledge, attitudes, and behaviors that influence whether individuals and families use available services early, appropriately, and consistently.
The activity is organized around one core, activity-level result: improved health and child protection behaviors among Cambodians. While that result includes both health and child protection, the primary emphasis of this particular award is on improving healthy behaviors and encouraging the use of quality health services. Child protection behavior change is noted as being addressed primarily through a separate USAID effort, the PROTECT project (PROTECT: A Communication Strategy to End Violence and Unnecessary Family Separation in Cambodia 2017-2022). As a result, this funding opportunity is positioned as complementary to PROTECT rather than duplicative, with the expectation that applicants focus mainly on health-related behavior change while aligning with, and not conflicting with, existing child protection messaging where relevant.
From a program design standpoint, the opportunity is framed as a social and behavior change (SBC) activity, which typically involves strategic communication and community-focused approaches to shift behaviors at scale. The description emphasizes generating demand for quality health services, meaning the funded activity would likely work to increase awareness, improve trust and perceptions of service quality, address misconceptions and barriers, and motivate care-seeking behaviors that lead to better health outcomes. The intent is not only to influence individual decisions but also to support more sustainable systems by helping communities adopt behaviors that reduce preventable illness and reduce out-of-pocket costs associated with delayed or inappropriate care.
Administratively, the opportunity is offered by the Agency for International Development, Cambodia (USAID-Phnom Penh). It falls under the Health funding activity category and is associated with CFDA number 98.001. The funding instrument type is a Cooperative Agreement, which generally indicates substantial involvement by USAID during implementation, such as collaboration on technical direction, monitoring, and adaptive management. The award ceiling is listed at $8,000,000, and USAID expected to make one award under this opportunity.
Eligibility is described as unrestricted, meaning it is open to a broad range of applicant types (such as NGOs, for-profits, universities, and other entities), subject to any additional clarifications that might appear in the full solicitation text. The opportunity was created on July 17, 2017, with an original closing date of July 31, 2017, indicating a relatively short application window in the initial posting. Overall, the grant is best understood as a targeted investment in behavior change and demand generation intended to increase uptake of quality health services in Cambodia and contribute to stronger, more financially protective health and social service systems over time.Apply for RFI 442 17 000004
- The Agency for International Development, Cambodia USAID-Phnom Penh in the health sector is offering a public funding opportunity titled "Social Behavior Change" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001.
- This funding opportunity was created on Jul 17, 2017.
- Applicants must submit their applications by Jul 31, 2017. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $8,000,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
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