Opportunity Information: Apply for RFI 442 17 000004
The Social Behavior Change grant opportunity (Funding Opportunity Number RFI 442 17 000004) is a USAID/Cambodia award designed to support USAID/OPHE's broader health and social service goals in Cambodia, as laid out in its new Project Appraisal Document (PAD). The central idea behind the opportunity is to help ensure that Cambodian people not only have access to quality health and social services, but also actively seek and receive those services while experiencing less financial hardship over time. In practice, this means the activity is meant to strengthen the "demand side" of the health system by improving the knowledge, attitudes, and behaviors that influence whether individuals and families use available services early, appropriately, and consistently.
The activity is organized around one core, activity-level result: improved health and child protection behaviors among Cambodians. While that result includes both health and child protection, the primary emphasis of this particular award is on improving healthy behaviors and encouraging the use of quality health services. Child protection behavior change is noted as being addressed primarily through a separate USAID effort, the PROTECT project (PROTECT: A Communication Strategy to End Violence and Unnecessary Family Separation in Cambodia 2017-2022). As a result, this funding opportunity is positioned as complementary to PROTECT rather than duplicative, with the expectation that applicants focus mainly on health-related behavior change while aligning with, and not conflicting with, existing child protection messaging where relevant.
From a program design standpoint, the opportunity is framed as a social and behavior change (SBC) activity, which typically involves strategic communication and community-focused approaches to shift behaviors at scale. The description emphasizes generating demand for quality health services, meaning the funded activity would likely work to increase awareness, improve trust and perceptions of service quality, address misconceptions and barriers, and motivate care-seeking behaviors that lead to better health outcomes. The intent is not only to influence individual decisions but also to support more sustainable systems by helping communities adopt behaviors that reduce preventable illness and reduce out-of-pocket costs associated with delayed or inappropriate care.
Administratively, the opportunity is offered by the Agency for International Development, Cambodia (USAID-Phnom Penh). It falls under the Health funding activity category and is associated with CFDA number 98.001. The funding instrument type is a Cooperative Agreement, which generally indicates substantial involvement by USAID during implementation, such as collaboration on technical direction, monitoring, and adaptive management. The award ceiling is listed at $8,000,000, and USAID expected to make one award under this opportunity.
Eligibility is described as unrestricted, meaning it is open to a broad range of applicant types (such as NGOs, for-profits, universities, and other entities), subject to any additional clarifications that might appear in the full solicitation text. The opportunity was created on July 17, 2017, with an original closing date of July 31, 2017, indicating a relatively short application window in the initial posting. Overall, the grant is best understood as a targeted investment in behavior change and demand generation intended to increase uptake of quality health services in Cambodia and contribute to stronger, more financially protective health and social service systems over time.Apply for RFI 442 17 000004
- The Agency for International Development, Cambodia USAID-Phnom Penh in the health sector is offering a public funding opportunity titled "Social Behavior Change" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001.
- This funding opportunity was created on Jul 17, 2017.
- Applicants must submit their applications by Jul 31, 2017. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $8,000,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
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Frequently Asked Questions (FAQs)
What is the name of this grant opportunity?
The opportunity is the Social Behavior Change grant opportunity.
What is the Funding Opportunity Number (FON) for this announcement?
The Funding Opportunity Number is RFI 442 17 000004.
Who is offering this grant?
The grant is offered by the Agency for International Development, Cambodia (USAID-Phnom Penh).
What is the main purpose of this award?
The award is designed to support USAID/OPHE's broader health and social service goals in Cambodia by strengthening the "demand side" of the health system. The intent is to help ensure Cambodian people not only have access to quality health and social services, but also actively seek and receive those services and experience less financial hardship over time.
What does "strengthening the demand side" mean in this opportunity?
In this context, strengthening the demand side means improving the knowledge, attitudes, and behaviors that influence whether individuals and families use available services early, appropriately, and consistently. It focuses on encouraging care-seeking and use of quality services rather than directly expanding service supply.
What is the core, activity-level result the project is organized around?
The activity is organized around one core result: improved health and child protection behaviors among Cambodians.
Is this opportunity primarily focused on health or child protection?
While the core result references both health and child protection behaviors, the primary emphasis of this award is on improving healthy behaviors and encouraging the use of quality health services.
How does this opportunity relate to the PROTECT project?
Child protection behavior change is described as being addressed primarily through a separate USAID effort, the PROTECT project (PROTECT: A Communication Strategy to End Violence and Unnecessary Family Separation in Cambodia 2017-2022). This funding opportunity is positioned as complementary to PROTECT rather than duplicative.
What is expected of applicants regarding child protection messaging?
Applicants are expected to focus mainly on health-related behavior change while aligning with, and not conflicting with, existing child protection messaging where relevant.
What kind of programming approach does the opportunity emphasize?
The opportunity is framed as a social and behavior change (SBC) activity, typically involving strategic communication and community-focused approaches to shift behaviors at scale.
What types of outcomes or changes is the SBC activity meant to support?
The description emphasizes generating demand for quality health services. This likely includes increasing awareness, improving trust and perceptions of service quality, addressing misconceptions and barriers, and motivating care-seeking behaviors that lead to better health outcomes.
Does the opportunity focus only on individual behavior change?
No. The intent is to influence individual decisions and also support more sustainable systems by helping communities adopt behaviors that reduce preventable illness and reduce out-of-pocket costs associated with delayed or inappropriate care.
What is the funding activity category for this opportunity?
The opportunity falls under the Health funding activity category.
What CFDA number is associated with this opportunity?
The associated CFDA number is 98.001.
What is the funding instrument type?
The funding instrument type is a Cooperative Agreement.
What does it mean that the instrument is a Cooperative Agreement?
A Cooperative Agreement generally indicates substantial involvement by USAID during implementation, such as collaboration on technical direction, monitoring, and adaptive management.
What is the award ceiling?
The award ceiling is listed at $8,000,000.
How many awards does USAID expect to make?
USAID expected to make one award under this opportunity.
Who is eligible to apply?
Eligibility is described as unrestricted, meaning it is open to a broad range of applicant types (such as NGOs, for-profits, universities, and other entities), subject to any additional clarifications that might appear in the full solicitation text.
When was this opportunity created?
The opportunity was created on July 17, 2017.
What was the original closing date?
The original closing date was July 31, 2017.
How long was the initial application window based on the dates provided?
Based on the creation date (July 17, 2017) and the original closing date (July 31, 2017), the initial application window was relatively short.
What broader USAID planning document is referenced for this activity?
The opportunity references USAID/OPHE's broader health and social service goals in Cambodia as laid out in its new Project Appraisal Document (PAD).
What is the overall intent of the investment?
Overall, the grant is described as a targeted investment in behavior change and demand generation intended to increase uptake of quality health services in Cambodia and contribute to stronger, more financially protective health and social service systems over time.
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